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Explain how males and females differ in their Likelihood of transmitting negative word of mouth

First, READ this research then write a summary based on this research, HERE :
http://business.utsa.edu/marketing/files/phdpapers/Zhang,%20Feick%20&%20Mittal%202014%20male%20vs%20female%20word%20of%20mouth.pdf
,SECONED : The paper should consist of the following sections: The paper should be double-spaced, with 1” margins and a 12-point font or equivalent. Papers not meeting these requirements may be rejected and not granted credit or sent back with requested changes. a. Introduction: Thorough summary of the topic of the article, its objectives, and its findings b. Your critique of, and opinion on, the article and a discussion of its implications


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