background information:

Recognizing that Starwood’s individual properties had their own approaches to convention planning, and that future growth and success relied heavily on its relationship with meeting planners, the company focused on standardizing it operating processes. In 2002, Starwood standardized its operating processes so that it could measure, improve, and ultimately grow its convention business. In the video, which you will watch, the uses of operations management concepts are shown in action at Starwood Hotels & Resorts. The video begins by asking you to consider the concept of a “competitive weapon.” Then, a new program developed first at the Westin Kierland Resort in Phoenix, Arizona is presented. The program is called the “Starwood Preferred Planner” program.

https://customwritingtips.com/component/k2/item/12586-starwood-operations-as-a-competitive-weapon.html?tmpl=component&print=1

https://www.youtube.com/watch?v=AR_hPgt9qqs

USE THOSE TWO LINKS TO WATCH THE VIDEO AND READ ABOUT THE COMPANY

Questions

1)

With the understanding that Starwood’s future growth and success relied heavily on its relationships with meeting planners, what are the key inputs and outputs associated with Starwood’s new meeting planning process?

2)

How does the meeting planning process at Starwood interact with the following core processes at their hotel, such as: Customer relationship, New service or product development, Order fulfillment, and Supplier relationship?