question 2 of 3
0.0 Points
Post Consumption Values

Food and grocery brands were integrated in each AdAge profile. Pick another team’s AdAge consumer, and complete the following prompts.

1. Watch the YouTube “Story of Stuff,” linked below. You may choose to focus your viewing on minutes 10-21.

2. Complete the Food Waster quiz linked below from the perspective of the AdAge consumer you selected (e.g. empathize with what is known about that consumer’s food behaviors). Retrieve your results.

http://www.foodwastemovie.com/quiz-js/

3. Using your insight from “Story of Stuff” and Food Waster quiz results, respond to the question below in no more than three complete sentences.

How can marketers address the AdAge consumer’s behaviors regarding food choices?

Your response will be evaluated on:

*integration of evidence from “Story of Stuff,” Food Waster quiz, and AdAge consumer (5 points)

*integration of at least one explicit connection to course content (e.g. ppt textbook notes) (5 points)

*integration of at least one explicit connection to Reduce, Reuse, Recycle . . . Refuse, by Dr. Benton (5 points)

*grammar, mechanics, syntax; professional writing (5 points)

Question 2 of 3
0.0 Points
Post Consumption Values

Food and grocery brands were integrated in each AdAge profile. Pick another team’s AdAge consumer, and complete the following prompts.

1. Watch the YouTube “Story of Stuff,” linked below. You may choose to focus your viewing on minutes 10-21.

2. Complete the Food Waster quiz linked below from the perspective of the AdAge consumer you selected (e.g. empathize with what is known about that consumer’s food behaviors). Retrieve your results.

http://www.foodwastemovie.com/quiz-js/

3. Using your insight from “Story of Stuff” and Food Waster quiz results, respond to the question below in no more than three complete sentences.

How can marketers address the AdAge consumer’s behaviors regarding food choices?

Your response will be evaluated on:

*integration of evidence from “Story of Stuff,” Food Waster quiz, and AdAge consumer (5 points)

*integration of at least one explicit connection to course content (e.g. ppt textbook notes) (5 points)

*integration of at least one explicit connection to Reduce, Reuse, Recycle . . . Refuse, by Dr. Benton (5 points)

*grammar, mechanics, syntax; professional writing (5 points)

Question 3 of 3
20.0 Points
Feminist Values

1. Review the attached pdf from Euromonitor International.

2. Select one insight from the pdf.

3. Using the one insight you selected, respond to the question below in no more than three complete sentences.

Which **male AdAge consumer profile would empathize with your selected insight?

Your response will be evaluated on:

*integration of evidence from Euromonitor pdf & AdAge profile (5 points)

*integration of at least one explicit connection to course content (e.g. ppt textbook notes) (5 points)

*integration of at least one explicit connection to empathy content via http://www.romankrznaric.com/videos (5 points)

*grammar, mechanics, syntax; professional writing (5 points)

**do not use the male consumer from your own team’s presentation