- Research and develop a formal report on your approved topic selection. You must prepare an outline for approval by your instructor (due in week 8 at the beginning of class and will be approved in class)
- Develop and apply effective research and organizational skills in preparing your report. (see chapters 10 and 11 in our textbook for guidance)
- Prepare your report using the Business Report Template provided on eCentennial. The report will consist of 4 to 6 pages of body/text (11 pt font and one-inch margins); not including Cover Page and Reference Pages and Appendices
- Cite at least three published, validated research sources. In addition to these three required sources, you can also use Wikipeida or interviews (primary research) as long as they are also referenced. Blogs and company websites are not acceptable sources as they are not validated.
- Cite every fact you state, using APA format. The work you submit must be written and expressed by you, and NOT ‘cut and paste’ from the internet or any other source. All reports will be checked through Turnitin – plagiarism will result in a mark of 0 (zero). Insufficient in text citations is also a form of plagiarism and will result in a mark of 0 (zero).
- Consider that your paper will be marked for: (1) Implementation of the Business Report Template (2) Standard of Written Work (3) Quality of Content (4) Quality of Research/Citations
- Your topic must be related to your program stream. You may choose your own topic, with approval from your instructor.
Marketing
- E-commerce and Internet Marketing
- Marketing Mix
- Advertising Campaigns
- Promotion
- SWOT Analysis
- Marketing Management
- Analyze the Marketing Strategy and Success or Failure of a Company/Sector of Interest
- Marketing in the Not for Profit Sector
- Brand Management
- Consumer Behaviour
- Customer Relationships
- Market Research
- Marketing Across Cultures
- Marketing Ethics
Human Resources
- Recruitment
- Collective Bargaining
- Benefits/Compensation Plans
- Pension Plans
- Performance Management
- Role of Human Resources in For Profit companies
- Role of Human Resources in Not For Profit organizations
- Employment Standards Legislation
- Occupational Health and Safety
- Leadership Development/Succession Planning
- Disability Management Programs
- Employee Engagement
- Mission/Vision/Values
- Role of Information Technology, Data, Metrics
- Culture
- Learning and Development
- Evolution of the Role of HR from “Personnel” to Strategic Partner
Business Entrepreneurship
- Government Support Of Entrepreneurship Initiatives
- Role of Social Media
- Characteristics Of A Successful Entrepreneur
- Choose an Entrepreneur and Research His/Her Challenges/Motivations
- Developing A Business Plan
- SWOT Analysis
- Consumer And Market Research
- Branding And Marketing
- Franchising: Pros And Cons
- Business Operations And Financing
General Business/Business Administration/Business Operations
- Does Leadership Style Matter in a High Unemployment Environment?
- Does a Business’s Ethics Matter To Consumers?
- Explain Why Walmart’s Supply Chain is the Envy of the Retail Industry.
- How Can A Business’s Corporate Culture Impact Its Profitability?
- Does Employee Engagement Matter?
- In a Corporation is it More Important to be a Strong Team Player or a Strong Individual Contributor?
- How Can Effective Communication Improve Organization Productivity?
