The purpose of this assignment is to solve a business problem using research and critical thinking. First, for the assignment in this unit, you will conduct research on the business problem you identified in the RPZ Marketing case, seeking alternative solutions, and choosing the one you can justify as the best. Then, in your Unit 10 assignment, you will use the results of your research and thinking to present a proposal with your solution to the RPZ executives and board of directors.

Overview

Examine the business challenges facing RPZ Marketing, and select one problem that is of particular interest to you. Define the purpose of your research by articulating a clear statement of the problem to be solved. Explain why solving this problem is important to the business. Based on the way in which you have stated the problem, conduct research in business-related journals to explore current thinking on how that type of challenge can best be addressed.

*** I have attached the instructions, the RPZ background scenarios, and the references to be used**
**please place references in APA format**