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Assumptions
- Your plan is to aggressively go after the consumer and business market creating dual revenue streams. Your marketing strategy, research marketing mix and customer relationship marketing will be different for both groups.
In this scenario, you will be responsible for conducting the following tasks:
- Observing and analyzing market trends
- Examining competitors’ products and services
- Investigating ways of improving existing products and services, and increasing profitability
- Identifying target markets and developing strategies to communicate with them
Assignment
There are two parts to this Assignment so be sure to complete both parts.
Part 1: The Consumer and Business Market
Write a brief paragraph that answers the following questions. (This should not be in Question/Answer format).
- Which company did you choose as your focus in this Marketing Management Assignment?
- Where are the company’s headquarters located?
- What is the mission statement of the company you chose to study?
- The previous marketing manager developed an advertising campaign before the marketing strategy. How could this advertising campaign potentially create problems for the product?
Part 2: Marketing Strategy Planning
In preparation for your first presentation to the CEO of the organization, you will create a 3–5 page paper.
You will examine how the 3 C’s (customer targets, competitors, customer value proposition) and 4 P’s (Product, Price, Place, and Promotion) of marketing strategy influence marketing decisions about how you can increase purchases to consumers and increase purchases for business-to-business.
Your goal is to complete the consumer and business-to-business marketing strategy planning document
Order Management
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- Approx. 275 words / page
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- Double and single spacing
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