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Evaluate the future appropriateness of a company’s current strategy in the light of current and future developments in its industry and its current performance.

You need to use a previous (updated) analysis to identify the key industry developments and their impact,i will upload it as “Strategic_Management,_ALIYU_1507655.doc.pdf”(The Company is David lloyds leisure). Identify the strategic position and value proposition of the company in order to:

Produce a report discussing and concluding whether or not the current strategy of the company will remain appropriate in view of the changes in the industry and the success of the current strategy

Please note

(You may examine a different company but you must be aware that this would mean that you may have to conduct an entirely new analysis):

Word limit:

1500 words + or – 5% (not including contents, executive summary and introduction and reference list)Your report should include an Executive Summary at the front of the report (BEFORE the Contents Page) which summarises the main points including key recommendations. (not included in the word count)

Contents Page

Include page numbers.

Introduction

Short introduction to the report setting out what the aims and objectives of the report are, what the report will cover and why. (not included in the word count)

Report main body

Produce a report on whether or not the current strategy of the company will remain appropriate in view of the changes in the industry and the success of the current strategy. This must make use of reliable evidence and appropriately selected methods of evaluation.

Conclusion

The conclusion should briefly and clearly synthesise the analysis and conclude whether or not the company needs to change its strategy.

You should not make recommendations about which strategy the company should pursue next.

Areas to cover

Based on the analysis you should decide whether or not the company should change its strategy.

Your recommendations (meaning whether or not the company should continue with it’s current strategy) should be based on:

Evidence from a range of sources about the industry and about whether the company’s existing strategy is successful.

Use appropriate criteria to assess whether the current strategy will remain relevant as the industry changes.Whether a change of strategy will be possible or desirable

In successful completion of this assessment, you will demonstrate that you are able to:

Evaluate the future appropriateness of a company’s current strategy in the light of current and future developments in its industry and its current performance.

Select and apply an appropriate method with which to evaluate the future appropriateness of the strategy.


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