Instructions for each assignment:
Read the case and chapter notes that is uploaded in attachments.
Do the Assigned Questions making reference to the case reading and assigned chapter.
( Everything that is written should be an easy read and well organized example: Q1: ****** Q2: ** ***** *** etc.)

Book Used: F.Robert Dwyer & John F. Tanner (2009). BUSINESS MARKETING Connecting Strategy, Relationship and Learning, Fourth Edition, McGrawHill/Irwin, ISBN #978-0-07-352990-5 and MHID #0-07-352990-7
Assignment – Planktos
(use ch 3, case and the EPA’s current information on global warming *now called “climate change” by the Obama administration.* as reference)
1. Carbon credits are essentially commodities that can be banked, traded, sold, and bought. What makes Planktos any better than any other provider of these carbon credits? Given the patent that GreenSea Ventures has for the process it uses, how can Planktos defend the business it has?

2. What are the two primary markets for Planktos? Describe the pros and cons of each, and determine which represents the greatest opportunity for growth.
3. Suggest a marketing communications strategy for Planktos. Which methods of B2B communication would be most effective?
4. From the customer’s point of view, what risk or obstacles must they overcome when buying carbon credits?

Assignment – Whole Tree Energy
(Make reference to the concepts in Ch 5 and 6 and use the company website for information on their products and technology.)
1. Describe the nature of demand for Whole Tree Energy (WTE). What difficulties exist for this company to accurately forecast their need for raw materials?

2. View the online videos and information for the Harvester and Planter at wholetreeenergy.com. What are their core competencies and which contribute to sustainable competitive advantage?
3. What type of marketing research should WTE conduct to help direct future product development? What risks are associated with product development for WTE?
4. Evaluate the biomass fuel market using Porter’s Five Forces of Competition. What “barriers to entry” exist for new entrants?