Discuss your understanding of the media effects of the campaign.

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday, and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus. NOTE: All submission posting times are based on midnight Central Time.

You will be attending an upcoming psychological conference on psychology and mass media. While packing for the conference, you are struck by a particular advertisement you see on television. You have seen this same product advertised in magazines, on the radio, on billboards, and on the Internet. This commercial has you thinking more about the interplay between psychology and mass media. You decide to analyze the advertising campaign and use it as an example during the conference. This analysis will form the Key Assignment for this course.

As your final project (Key Assignment), you will analyze a product campaign to fully demonstrate your understanding of the effects and impacts of propaganda using a psychosocial perspective and media research, social influence, persuasion, and attitude change on society. You will also examine how your own behaviors are influenced by popular media and mass communication.

For this week’s assignment, you will write a paper (5–7 pages) in APA format (including at least 2 scholarly references) on the following:

  • Discuss your understanding of the media effects of the campaign, and include information on the following:
    • Micro-level effects: How does the campaign affect individuals?
    • Macro-level effects: How does the campaign affect groups or communities? 
  • Identify a minimum of 2 research articles on related media effects that have been studied in the past as they relate to individuals, groups, and your product or similar products.
  • Include any media research and available data that are specifically related to your product and the advertising campaign.
Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total:

Last Completed Projects

# topic title discipline academic level pages delivered
6
Writer's choice
Business
University
2
1 hour 32 min
7
Wise Approach to
Philosophy
College
2
2 hours 19 min
8
1980's and 1990
History
College
3
2 hours 20 min
9
pick the best topic
Finance
School
2
2 hours 27 min
10
finance for leisure
Finance
University
12
2 hours 36 min