he purpose of the trends report is for you to better understand a particular sociological aspect of the sport industry. Although your research will be wide and thorough, you need to condense your report to the main facts and explain why these are the most significant factors. Consider the use of images, wiki functionality and other intuitive tools to highlight the key points. Draw on credible business trend data and academic reports to support your positioning. Questions and concepts you might consider: Your paper should be presented in a professional manner to make it attractive to the reader. You should state what YOU think (showing robust evidence that supports this view) and how you have reflected on a range of sources of information in coming to some conclusion about how this industry is suitable for your future career plans. Some reflective points that may assist and guide you: What are the most significant trends? Consider local, regional and global trends depending on your desired choice. How does this impact sport? How reliable is the data on which this report is written (single source or multiple)? What are the limitations the research may have? Is there evidence of a growing sociological phenomenon or is it in decline (in which geographical areas)? Content is to include (1) an introduction to the issue at hand, (2) an analysis of trends and (3) conclusions reached. Students are encouraged to tailor this assignment to their individual needs e.g. portion of the sport industry or specific organization you prefer to work in and what sector – large corporate, small to medium enterprise, family business, government, not for profit or self-employment and is it local, regional or global.