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Discuss the role of qualitative research in helping Wendy’s expand further in the United States.

Wendy’s: History and Life After Dave Thomas.

Discuss the role of qualitative research in helping Wendy’s expand further in the United States.
b. Define the sections of a questionnaire you would develop for assessing consumer preferences for fast food restaurants.
c. Describe how fieldworkers should be selected and trained to conduct the fieldwork for your questionnaire.


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