Discuss the importance of utilizing integrated marketing communications within an organization.

For this assignment, read the case study, “Astor Lodge & Suites, Inc.,” on page 324 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

1. Discuss the importance of utilizing integrated marketing communications within an organization.

2. Evaluate the effectiveness of Astor Lodge’s IMC program including areas where they are doing well and areas they need to develop.

3. Based upon the provided hotel segmentation and profile, is Astor Lodge positioning and branding themselves attractively? What might they consider to increase their brand equity?

4. Considering all elements of the marketing mix, what would you recommend to Astor Lodge’s marketing manager with an eye on their end goal of profitability and growth in EBITA within the next two years?

Kerin, R., & Peterson, R. (2013). Strategic marketing problems: Cases and comments (13th ed.). Upper Saddle River, NJ: Prentice Hall.

Should be a minimum of 3 pages not to include title page and reference page. Should be double spaced and APA format.


Last Completed Projects

# topic title discipline academic level pages delivered
6
Writer's choice
Business
University
2
1 hour 32 min
7
Wise Approach to
Philosophy
College
2
2 hours 19 min
8
1980's and 1990
History
College
3
2 hours 20 min
9
pick the best topic
Finance
School
2
2 hours 27 min
10
finance for leisure
Finance
University
12
2 hours 36 min