Consider the course readings about franchising, wholesaling, and retailing. Write a paper in which you address the following:
- Determine the various types of franchises, and provide an example of each.
- Discuss the benefits likely to be sought by franchisees and franchisers as a result of their involvement in a franchise.
- Describe the issues or problems likely of concern for franchisees and franchisers as a result of their involvement in a franchise.
- Classify the types of retail structures that exist worldwide and explain how a retailer’s positioning strategy differentiates it from its competitors—even if selling identical products.
- Identify the three broad categories of institutions that constitute the wholesaling sector.
- Demonstrate how wholesaling is being altered by electronic commerce.
- Summarize the power and coordination issues facing retailers and their suppliers, as well as how suppliers respond to retailers’ use of power to influence channel behavior.
Written communication: Write in a professional manner using APA style and formatting with correct grammar, usage, and mechanics.
Resources: At least 1–3 scholarly references should be provided. A reference list and citations are to be formatted according to APA style and formatting.
Length of paper: Write 2–3 double-spaced pages.
Font and font size: Use Times New Roman, 12-poi