Q#14pages, 6 references,
.Using the article above and the readings provided on the, write a 4PAGES paper in which you do the following:
Apply the BCG Matrix and the Grand Strategy Matrix to decide the optimal grand strategy or grand strategies that Barnes and Noble should follow.
Keys to the Assignment
The key aspects of this assignment that are to be covered in your 4page paper include the following:
After completing research in the library, apply the Grand Strategy Matrix to determine what you believe should be the optimal grand strategy (or blend of grand strategies) that should be pursued by Barnes and Noble.
Discuss the assumptions you have made in applying the Grand Strategy Matrix (i.e., rapid vs. slow growth; strong vs. weak competitive position).
Next, apply the BCG Matrix to Barnes and Nobles core strategic choices (i.e., the companys use of brick-and-mortar stores versus Internet business).
Compare the results from the BCG Matrix and the Grand Strategy Matrix: Does your use of the BCG Matrix support or refute your choice of grand strategy (or strategies) as selected by the Grand Strategy Matrix? Discuss.
Which grand strategy should Barnes and Noble follow? Why? Defend your answer.
Be sure to use a minimum of three library sources in support of your answers.
The following video shows how the Grand Strategy Matrix might be applied to a real-world organization in this case, Pepsico:
Grand Strategy Matrix and Pepsico. (2011, April 24). Podcast retrieved on April 29, 2014, from http://www.youtube.com/watch?v=9M7zW4ajL2I
In the previous video, mention was made of the BCG Matrix. Review the following two sources as they relate to use of the BCG Matrix:
McDermott, M. (2013). BCG Matrix. Mastering Business Strategy. Retrieved on April 29, 2014, from http://strategycapstone.ning.com/page/bcg-matrix
How the BCG Matrix Works. (2013, March 17). Alanis Business Academy. Podcast retrieved on April 29, 2014, from http://www.youtube.com/watch?v=lc36fK38pLA
you will evaluate the efficacy of your chosen organizations strategy or strategies.
In a 3page paper, determine the grand strategy or strategies currently pursued by the organization you have selected. After you have applied the Grand Strategy Matrix to an organization, determine whether the strategy your company now follows is the most optimal one.
The key aspects of this assignment that should be covered in your 3page paper include the following:
Visit your chosen organizations website, and using the companys Annual Report and/or other additional research, determine the organizations strategy or strategies. For example, is the company presently pursuing a Concentration strategy? An Innovation strategy? Is the company in Retrenchment?
Applying the Grand Strategy Matrix (GSM) to your organization, discuss the assumptions you are using to determine the optimal strategy your organization should pursue.
Decide whether the organization is pursuing the best strategy (or strategies). If not, what grand strategy or strategies should the organization pursue at present? Defend your answer.