Assessment Criteria HD D C P MF F
Q1. Identification and explanation of Starbuck’s competitive strategy according to Porter. (6 marks)
Q2. Discussion of Schultz’s use of the following to implement the competitive strategy at Starbuck’s. (12 marks)
– Leadership (3 marks)
– Structure (3 marks)
– Information and control systems (3 marks)
– Human resources (3 marks)
Q3. Discussion of strategies and business activities Schultz has used in expanding Starbucks internationally (6 marks).
Academic writing, report format and referencing (6 marks)
• Clear, grammatically correct writing with no spelling mistakes and correct use of the report format (3 marks)
• Correct in-text citations and reference list citing a minimum of four academic references using the APA method (3 marks).
TOTAL MARKS OBTAINED
Aspects of the assignment which were done well.
Aspects of the assignment which could be improved.
Lecturer: Location: Date: