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Discuss Schultz’s use of the following to implement the competitive strategy at Starbuck’s. – Leadership

Assessment Criteria HD D C P MF F
Q1. Identification and explanation of Starbuck’s competitive strategy according to Porter. (6 marks)

Q2. Discussion of Schultz’s use of the following to implement the competitive strategy at Starbuck’s. (12 marks)
– Leadership (3 marks)
– Structure (3 marks)
– Information and control systems (3 marks)
– Human resources (3 marks)
Q3. Discussion of strategies and business activities Schultz has used in expanding Starbucks internationally (6 marks).

Academic writing, report format and referencing (6 marks)
• Clear, grammatically correct writing with no spelling mistakes and correct use of the report format (3 marks)
• Correct in-text citations and reference list citing a minimum of four academic references using the APA method (3 marks).

TOTAL MARKS OBTAINED
Grade
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