Plan Assessment And Evaluation – how will you determine whether all or parts of your plan will work?

• The year will be divided into 3 quarters. This Quarter 3 plan contains Valentine, summer, and Christmas seasons. (Feb, June/July, December)
• Basically in the fashion industry, they launch their new season line in spring, summer, and winter. So, those three seasons that we are going to focus on will be effective time period to reach our objective.
• We are mainly going to focus on three media activities; magazines, social medias, and Branded Content (Integration of the brand into the script of the show).
• Magazines, and social medias will execute monthly execution
– Magazine >> On Feb, June, July, Dec – we will going to present our new season model pictorial in front of page (more focused marketing), and for the remaining months, even presenting model pictorial in the front page, we will going to present our products to celebrities so they can wear those can catch from paparazzi or drama. We will going to use GQ and Esquire for the male magazine and Elle and Vogue for the female + implication?)
• Social media (Using, Facebook, instagram, twitter…etc – post fashion trend or Kate Spade new around 3 times a week + implication)
• For the last plan Branded Content, we will going to select the most popular TV drama or show during the period when we are launching a new season products (Feb, June, July, Dec) and present our products while they are acting. (+Implication)