• Identify two (2) or more potential distribution channels for your product or service, and discuss three (3) advantages and three (3) disadvantages of each channel; support your analysis with two or more academic sources. Select and justify which channel is best and why.
• Discuss how you would use e-business to support and enhance your chosen channel. Be specific as to what you would do and how you would do it; support your analysis with data.
• Describe why your product or service is price sensitive or price insensitive • Identify and discuss three (3) factors that would influence how to set the price for your product or service, and recommend a competitive pricing structure supporting your analysis with data.
• Discuss how the distribution channel, e-business and pricing strategy will differentiate your product or service from your closest competitor; be specific supporting your analysis with data.