This has to be original work that is properly cited (APA). Wikipedia is not allowed as a source.
Please answer the attached 4 questions individually, and do not include the questions in the paper just label the answers 1,2,3,4. Each answer should be 1.5 pages long, totaling 6 pages. For directions and the questions that need to be answered please read the attached document (Exam4Questions.docx).
The main resource for the paper is Ethics in Marketing (attached three chapters (PDF)): Murphy, P., & Laczniak, E. (2012). Ethics in marketing: International cases and perspectives. Abingdon, Oxon: Routledge.
Aditiional resources include:
Heart drug for blacks raises hackles on ethics (attached as a PDF)
Heart drug for blacks raises hackles on ethics; see also the BiDil patient website:https://www.bidil.com/pnt/
American masala: How acculturation changes the eating habits of Asian-Indian immigrants https://qmrr.com/articles/a2003/20030401.aspx?searchID=3417509; see also Masala on the menu https://www.twfindia.com/LifestyleDetail1_02.10.06.asp
Hispanic buying power on the rise https://www.cnn.com/2007/US/10/01/hispanics.economy/index.html; Hispanic marketing: A critical market segment https://www.ad-mkt-review.com/public_html/docs/fs075.html
Please answer the following 4 questions. individually, and do not include the questions in the paper just label the answers 1,2,3,4. Each answer should be 1.5 pages long, totaling 6 pages.
1. The AMA Ethical Norms and Values states “We will tell the truth in all situations and at all times.” Is this possible; is it even desirable? Discuss how this proclamation is, or is not at all, problematic for marketing professionals.
2. One issue that can be divisive and controversial in segmentation is racial or ethnic marketing. Before you write on this question, I’d like you to take some time to think about this concept, and consider the pros and cons of this practice. I’ve provided links to three groups of readings below; you need to read at least one set, but I think you get a better picture if you look at all three. What are the boundaries of legitimate, ethical racial or ethnic marketing, if any? Explain how you’ve established those boundaries and why they are necessary (or that no boundaries are possible or that no boundaries are necessary). Some questions to think about and possibly discuss include: Can a race or ethnicity be generally understood such that it is a benefit to marketers? How, if at all, does this affect the identity of the culture or race or ethnicity of the people being “lumped in”? Many researchers doing racial or ethnic market researchers are “members” of the race or ethnicity that they are studying; how, if at all, does that make a difference with respect to the ethics of this kind of segmentation and marketing? Any thoughts, comments, or arguments you’d like to make about this issue are welcome. If you use personal narrative, please be sure it is extremely relevant and concise.
a. Reserved Reading in the classroom: Heart drug for blacks raises hackles on ethics; see also the BiDil patient website:http://www.bidil.com/pnt/
b. American masala: How acculturation changes the eating habits of Asian-Indian immigrants http://qmrr.com/articles/a2003/20030401.aspx?searchID=3417509; see also Masala on the menu http://www.twfindia.com/LifestyleDetail1_02.10.06.asp
c. Hispanic buying power on the rise http://www.cnn.com/2007/US/10/01/hispanics.economy/index.html; Hispanic marketing: A critical market segment http://www.ad-mkt-review.com/public_html/docs/fs075.html
3. One issue we have discussed is the role of marketers in promoting socially controversial products. In your mind, what are the most fundamental ethical considerations here? One important question to think about: Who determines what is a “bad” product? Cigarette are pretty clearly bad for you, and they’re an easy target . . . what about gambling and pornography as”sin” products.” So, is a marketer for Caesar’s Palace casino in Las Vegas behaving unethically? On what basis do you make that determination? Finally, can you give an example of any common product or service (other than tobacco, alcohol, gambling or pornography) that you believe you could never market; explain. (Or, conversely, you could explain why you’d market one (or all) of the “sin products,” without feeling any sort of ethical dilemma.)
4. In your opinion, what are consumers’ ethical responsibilities? Indeed, the text is devoted primarily to consumers’ rights … so what are their responsibilities, both in their consumption behaviors and in their relationships with marketers as consumers of marketing information and advertising? How do you determine the difference between a vulnerable consumer who has been taken advantage of, and an irresponsible one who should have known better . . . and how does such a distinction affect the ethics of marketing decisions in areas such as advertising, pricing or sales (or some other area you would like to discuss)?