Discuss gucci’s difficulties in building competitive advantage in the global luxury goods industry

Find out the key theory used in the article, and analysis it. Insulate the strategic choice and the effectiveness of its implementation of that choice. Judgement about the matters, awareness, understanding and think about it. Don’t explain the theory, just analysis it as a case of gucci. If the usage of this theory makes company successful, why? Is the theory suitable for the company, how to use? Must including four points below: 1. find the event in the given article then analysis; 2. show the competitive advantage; 3. problems in relationship; 4. PPR

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