business report style & MLA style for in-text citations and Works Cite Page Sources: You must cite at least 1 primary source and you must cite at least 5 secondary sources too (at least 2 sources must be external sources, not created by the organization) I am doing the report on Owens State Community College. This report will reflect a semester-long analysis of a particular business/organization. Your assignment is to study this business, examining how it sends or fails to send goodwill messages and write a conclusion of your findings. Then you will write recommendations that explain what the business should do to build goodwill. Discuss the business in relationship to the material we will review in class throughout the semester. Your Topic You may explore any type of business or organization. Owens, fast food, churches, gyms, libraries, restaurants, bars, department stores, banks, grocery stores, gas stations, etc. It doesn’t matter; just choose one. You need to choose a specific corporation, i.e. Subway, not fast food in general. Research thoroughly. You are expected to conduct your research during the first portion of the semester before other assignments are due. Manage your time wisely. The last portion of the semester will be very busy. In your report, in addition to successes, discuss how this organization struggles to build goodwill. A report that only discusses positive interactions is probably incomplete. Every business struggles to make customers happy at some point. Primary Research Throughout the semester, each of you needs to document what happens to you when you visit this type of organization. You will now be studying and critiquing, rather than passively frequenting these businesses. You should study the business as a client and as an observer to see what happens to other clients and employees. You should also interview employees, managers, customers, etc. Secondary Research You need to compare/contrast your primary research to your secondary research, credible, college-level sources. In addition to consulting the company’s web site and additional documents created by the business, you need to seek out material from an outside point of view. Find journal articles, newspaper articles, etc. that discuss this organization or the industry in general. For example, you may have difficulty finding articles about Myles Pizza specifically, but you should be able to find general sources that discuss the pizza business in general. Required Sections: • Cover • Table of contents (may be combined with list of illustrations) • List of illustrations • Executive summary • Introduction • Body • Close (Conclusions and Recommendations) Here are some basic questions to consider as you start your research: • What is goodwill? • Does the organization use the You-Attitude or Audience-Centered communication? • Does the organization use positive emphasis? • Is the organization politically correct? • How does the organization try to build goodwill? • How do customers respond to goodwill? • Are the employees & managers well trained to communicate goodwill? • Where & when do organizations fail to create goodwill? • Has the organization received bad publicity? • How do the employees respond to each other? Note: you can include that I met with workers, manager, and few students and I will insert names and positions
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