6000 words + SPSS
Title: Ethical aspects of celebrity fashion endorsement in K-POP idol industry of South Korea
Aim: Exploring the relationship between favourable attitude on K-Pop Culture and response to unethical behaviour in celebrity endorsement.
I’m studying Fashion Management and ask for the Methodology, Findings, Discussion and Conclusion section of dissertation.
To outline celebrity endorsement
To identify unethical behaviour occurring in celebrity endorsement process
To critically investigate how ‘K-Pop fan’ respond to the unethical behaviour in the celebrity endorsement process
To provide a beneficial suggestion to managers for targeting Korean and other Asian markets by using celebrities.
The survey questionnaire is:
I’m collecting responses, and it’ll be finished today, with around 200 respondents.
I hope that the more favourable audience to K-Pop idols the less influenced by negative information of the celebrity, but the Dishonest Impression issues make them turn away from the brand.
I attach my literature review, which is quite messy at this moment but hope to be helpful to write those sections.
As soon as I add some more information and have better structure of it, I’ll attach it to you.
This is Very Urgent.. as the deadline is 7th May. so I have to get back this work by 5th May