6000 words + SPSS
Title: Ethical aspects of celebrity fashion endorsement in K-POP idol industry of South Korea
Aim: Exploring the relationship between favourable attitude on K-Pop Culture and response to unethical behaviour in celebrity endorsement.
I’m studying Fashion Management and ask for the Methodology, Findings, Discussion and Conclusion section of dissertation.
Objectives:
To outline celebrity endorsement
To identify unethical behaviour occurring in celebrity endorsement process
To critically investigate how ‘K-Pop fan’ respond to the unethical behaviour in the celebrity endorsement process
To provide a beneficial suggestion to managers for targeting Korean and other Asian markets by using celebrities.
The survey questionnaire is:
https://docs.google.com/forms/d/1uDiGvoy4if8rM3c-YQ4SxDWkWB7LuIp40KAgLqZGxGQ/edit
I’m collecting responses, and it’ll be finished today, with around 200 respondents.
I hope that the more favourable audience to K-Pop idols the less influenced by negative information of the celebrity, but the Dishonest Impression issues make them turn away from the brand.
I attach my literature review, which is quite messy at this moment but hope to be helpful to write those sections.
As soon as I add some more information and have better structure of it, I’ll attach it to you.
This is Very Urgent.. as the deadline is 7th May. so I have to get back this work by 5th May
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