Project Overview: Students will prepare a written research report which will put into practice the knowledge gained from previous semester management principles. This theoretical knowledge will be used to identify situations/problems, critically review these operational situations and make recommendations of possible solutions to them. Current academic and trade literature will be used to add and justify arguments, find solutions and add overall validity to comments made.
Overall Aim: To evaluate students’ ability in problem solving, in critically reviewing real life work issues, and applying the theoretical skills acquired in core management courses, towards proposed well researched solutions.
Learning Outcomes (from the CRS):
1. Enhance knowledge of management principles learned.
2. Discuss and relate specific theories to the “real world” industry experience.
3. Identify and reflect on a suitable business “issue” observed or experienced in the internship
4. Propose recommendations for improvement of the ‘issue’ based on researched academic sources and trade literature.
Organization & Methodology:
The reflection on Practice Report will consist of:
Section 1: 30% Skills development within the internship in the ‘real world’ work experience and the application of relevant management learned theories and principles. (1200 words)
This section should clearly illustrate existing knowledge of related management principles and theories and skills developed through the work experience
Section 2: 20% Reflection on significant observations and experiences which led to the identification of a situation or issue in the internship which can be improved.
This section should clearly evidence: Observation, reflection and clear identification of a workplace/business issue which the student then explains and elaborates on. (500-800 words)
Section 3: 40% Application and demonstration of a strategic recommendation based on researched, appropriate academic and trade literature
This section clearly shows the students ability to analyze the problem observed and identified. This is done within a theoretical framework based on previous learning, as well as academic and trade literature research to support their strategic recommendations or solution. (1300 words)
Section 4: 10% Common Skills/ key graduate skills – Refer to Appendix A.
A 3,000 word report is the culmination of this module
All written reports should follow requirements of APA format and referencing.
We encourage you to use texts, case studies and peer reviewed journals for more information and research. Some helpful sources are listed overleaf
Resources: Theoretical toolkit – Hospitality
Managing Rooms Revenue- HP404
Competitive Analysis (Competitive Index Model) , Pricing Strategies (Cost, Market and Value Based Strategies), Yield / Revenue Management (Strategic Philosophy: Kimes, Cross), Displacements (Room Allocation Management) , Contract Law and Ethics (Managerial Decision Making), Operational Budgeting (Schmigall, Eckells), Decision Support Systems (Technology and Revenue Management Systems: Cross), Value Creation (Customer Satisfaction, Loyalty and Decision, Making: Tan, Engel, Gronroos), Service Profit Chain (Work Life Balance and Staff Motivation: Heskett)
F&B Management- HP 402
Key Performance Indicators, Balanced Scorecard, analysis of resources and core capabilities, food safety and HACCP, Bowman Strategy Clock.
Entrepreneurial Management HE412
Business planning, entrepreneurial behavior and skills set, Market research- PEST SWOT, planning and forecasting, business life cycle evaluation, impacts of change, organizational growth and crisis management, virtual business management principles.
Management Finance HE 410
Statement of cash flows, differences between profitability and cash flows, financial ratios and performance, cost concepts, CVP analysis, relationship between volume and profits, operating budget and cash budget, forecasting company performance.
Resources: Theoretical toolkit – ESE
Management Finance for Events Sport and Entertainment
Costs – i.e. different costs: Fixed, Variable and Mixed, Payments terms, Operational and Project Budgeting Cash Flow (Analysis and budgeting)
Emerging Technologies in ESE
Impression Management, Credibility Theory, Diffusion of innovation, WOMM – BUZZ, New Economy new business models – Long tail theory
Conceptualize, Risk Management, Sponsorship, Strategic Planning, Marketing & IMC, HR, Public Relations, Sustainability, Project Management, Evaluation & Research.
Tasks & Weighting: 100% of final grade.
Tasks & Weighting Weight
Skills development and applications of relevant learned management theories and principles
Reflection on significant observations and experiences which led to the identification of a situation or issue in the internship which can be improved. 20%
Application and demonstration of a strategic recommendation based on researched, appropriate academic and trade literature 40%
Common Skills/ key graduate skills, see Appendix A below 10%
Common Skills Developed/Assessed
MANAGING AND DEVELOPING SELF 1.Manages own role and responsibilities 2. Manages own time in achieving objectives.
3. Undertakes personal and career development. 4. Transfers skills gained to new and changing situations and contexts. 5.Uses a range of thought processes
WORKING WITH AND RELATING TO OTHERS 6.Treats others’ values, beliefs and opinions with respect
7. Relates to and interacts objectively with individuals and groups
8. Works effectively as a member of a team
COMMUNICATING 11.Communicates in writing
MANAGING TASKS AND SOLVING PROBLEMS 13. Uses information sources 14. Deals with a combination of routine and non-routine tasks 15.Identifies and solves routine and non-routine problems
Common Skills / Key Graduate Skills
Development during the Internship
Graduate Skills Activity
Apply Knowledge/ Initiative & Enterprise
Planning & Organization
Recognise moral, ethical and sustainable issues
Appendix B: Internship report – Topic Selection Disclaimer
In relation to the internship training report requested by Glion Institute of Higher Education, the undersigned student will produce an academic piece of work that will provide evidence of their learning through identification of an observed area of improvement. This should be observed during the period of their internship:
For the employer’s information:
a) It is intended that this recommendation is based on academic courses and theories previously studied.
b) It has been suggested that the student focusses on topics that are not of a “sensitive” nature. These include, but are not limited to:
• Enhancing customer satisfaction
• Service recovery
• Customer loyalty and increased repeat usage
• Supply chain efficiency including inventory management
• Inventory management
• Menu design
• Targeting of customer needs
• Customer service
• Service Chain management
• Loyalty of guest
• Use of E-commerce