Discuss and explain customer relationship management.

Reflections should include:
1. A brief overview of what the chapter was about.
2. What two topics were the most interesting to you and why? I’m more interested in the “why” than you simply describing what the book said.
3. Relate something in the chapter that you experienced in your real life. Discuss what it is and how it relates and/or exemplifies an idea in the book. Even if you have no CRM, retail, or work experience, think critically about your experience as a customer with businesses of all sizes.


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