homson, Arthur A., Peteraf, Margaret. A., Gamble, John E., and Strickland, A.J. (2014) 19th edition. Crafting and Executing Strategy. NY: McGraw Hill. I will upload the outline from my professor, besides,this the the book that I needed to write about Kraft food case. I will provide the SWOT analysis and the answers that I found online. Don’t copy anything online.
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