Strategic Management:

Question :

After working in a corporate for fifteen years, Mr. Mahesh plans to start his own retail business for footwear. Mahesh has a plan of starting at least fifteen retail stores in the first year and he has already arranged for the required capital. He plans to start fifteen stores as per the list;

He hires you as Business Development Manager (BDM) in his organization to perform the following activity;

a) You are asked to frame the Vision, Mission, Goals and Objectives for the business that Mr. Mahesh started.
b) You have to decide the fifteen specific locations (Example: Borivali in Mumbai) in the above mentioned city for the number of stores mentioned therein. Briefly state the reason for the decision on each location.

c) Study the external business environment for footwear business in India.