You must choose a specific event to investigate as a case study, trace the origins of the event and its development over the years
2. Analyse whether the role, objectives and motivations behind staging the event have evolved or changed over the years based on an analysis of the relevant factors that have influenced that change – factors to consider include:-
The classification of the event
The event owners/producers and their motivations
The event consumers and their changing needs
The funding sources for the event – including sponsorship, public funding and any other sources of income
The influence and use of new technologies
Issues related to the environmental sustainability of the event on its host community
3. Discuss the sustainable development of the event and analyse ONE key factor that might significantly influence the development of the event in the future
4. Discuss what you consider to be the most significant impact of the event on society, based on your research into the impacts of the event on its host community and society – you must provide evidence from your research to support your argument
5. Your analysis must be based on in-depth research into the event. Use journal articles, key texts and any relevant market industry reports such as Keynote and Mintel.