The problem of this study is to analyze consumer purchasing behavior and to determine if the National Marketing Council should use the data for the process of promoting goods and services.

Audience Analysis
Our audience are members of the National Marketing Council. They are too busy to read the entire report and want the bottom line first. They are interested in our ideas and the topic is not sensitive. This is why we have chosen the direct order for our audience.

Arrangement
Direct (Deductive)

Informal Report Content Outline
I. Conclusion/Recommendations
II. Introduction
A. Authorization
i. We were asked to research consumer purchasing patterns for the membership of the national council.
B. Larger picture of problem (background)
i. We are looking at the expenditures of a four person family including medical expenses, food, shelter, education, and other necessities.
C. What you did
i. We researched the consumer purchasing patterns.
D. Why it was done
i. They wanted to be able to better understand consumer behavior to be able to better promote various goods and services.
E. Areas of information investigated (factors)
i. Housing Expenditures
ii. Food Expenditures
iii. Medical Expenditures
iv. Personal Expenditures
v. Recreation Expenditures
F. How information gathered
i. Surveys distributed to families of four grouped by age groups.
G. Criteria for decisions (if necessary)
i. Based on the information received from the surveys.
H. Shortcomings (if needed)
i. Some (not very many) areas of things purchased from consumers were left out because it is nearly impossible to cover all goods and services
I. Preview of report contents
i. See table 20 on page 340
III. Information in Body (few headings)
A. Information gathered
i. See table 20 on page 340
B. Information analyzed
i. The purchasing patterns of consumers by age of the primary provider in a family of four.
C. Suggested action
i.
IV. Closing Paragraph(s) (statement of goodwill, request for feedback, and helpful information such as contact numbers)