Keep the over all length between 10 and 15 pages including references and a cover page.
Use a 12 point font, and margins of 1 inch.
Include an executive summary.
All sections and subsections should be properly titled and numbered.
Use a consistent style for references. For web reference provide the URL for the actual page. Do not repeat same reference again and again.
Embed any diagram or picture in the text close to point where it is cited.