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Develop your view on the complex portfolio mix and its long-term potential.

Please select ONE of the following companies@

1. Babcock International Group PLC

2. The Virgin Group

http://www.forbes.com/lists/2006/18/Conglomerates_Rank_1.html

You are asked to assess the portfolio strategy of your chosen organization since 2000 using public information on the products offered and acquired business units. Using the portfolio tools discussed in the lecture, you have to develop your view on the complex portfolio mix and its long-term potential. In addition, you have to consider strategic moves of competitors that might block further expansion. You have to address the following issues: (1) Map the organizations business portfolio using some relevant corporate strategy framework; (2) identify and discuss the areas of key competence and the type of corporate strategy pursued by the organization; (3) discuss and critically apply the portfolio matrix model; (4) analyze and discuss the strategic moves of competitors and your chosen company’s best response (5) Using the appropriate tools, identify those SBUs that you think your chosen organization may have to consider getting selling off.


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