Diva So Beautiful is a beauty supply store along with a mini hair salon that is located in Oxford, MS. Diva So Beautiful allows women to have their hair care needs met in one convenient location. One side of the store has all of the hair, hair care products, and make up. This side also has a small room with a reclining bed where customers can get their eyelashes applied or eyebrows waxed. On the other side of the store is where the hair stylists are located. There are sinks to wash the customers’ hair, hood dryers, and their work stations. Also there is a sitting area with magazines and a television to keep the customers entertained. Included on this side is a small play area for the kids to utilize while their moms are getting serviced.

Questions:
Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you would like to achieve within the next five (5) years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.
Please use references and cite them.