Developing an appropriate digital marketing plan for JD sports plc.

• Present your work in a manner suitable for the report – You should include title page which clearly states the question you have chosen, contents page and an executive summary, as well as choosing an appropriate business writing style.

• Use an appropriate structure for your report – a coherent set of sub-headings suitable for a marketing plan.

• You should include references to suitable academic texts and use Harvard Referencing throughout. You should also include other credible sources of industry information.

• Your answer should contain genuine insight and critical appraisal drawn from the concepts and information covered during the course to date and your reading so as to demonstrate marketing understanding.