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Develop a profile of your personality and lifestyle. Similar to a “brand image” study for a product, analyze yourself and identify your personal image.

Project: Personality and Lifestyle profile

Problem: Develop a profile of your personality and lifestyle. Similar to a “brand image” study for a product, you should analyze yourself and identify your personal image. Report your personal image analysis in the form of a personal collage and written summary.

Assignment Instructions: Create a personality and lifestyle profile of yourself. To do so, consult a variety of marketing sources (e.g., magazine ads, direct mail, or any printed medium) and identify images (e.g., products, places, ad copy) that you believe best represent your personality and lifestyle. Compile these images in a personal collage. Write a short analysis that explains your collage.

The guidelines for the collage assignment include the following:
•&νβσπ;The collage should fill an 8.5 X 11 sheet of paper. No larger or smaller.
•&νβσπ;It is expected that you will be able to identify multiple images that represent your lifestyle and personality (at least 5 brands).
•&νβσπ;Your interpretation of the collage should be typed. It should include a description of why the images portrayed in your collage represent your personality and lifestyle.


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