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Develop a product-positioning map with strategic implications for the company for Starbucks.

Strategic Management

 

Starbucks

 

 

 

Must clearly comprehend Strategic Management thought process.

 

 

 

Phase 3

 

APA format. MUST BE GRAMMITICALLY CORRECT with following sentences with clear and detailed explanation on matrix.

 

 

 

Phase 3 will be added to the end of Phases 2 (attached) with corresponding index adjustments.

 

 

 

  • Strategicanalysis,choices,impact,andmeasurement

 

  • Product-positioningmap
  • Evaluationof strategiesandobjectivestoachievemostfavorablemarketposition
  • Descriptionofhowyouwouldimplementyourstrategies
  • Milestones(stepsforeachmajor initiativewiththeirtimelines
  • Specificresultsyouwantto achieveincludingmarket,financial,andproductorservicegoals
  • Financialprojection(minimumthree years)
  • Presentationwithaudio–seebelow
  • Executivesummary–seebelow

 

 

 

Executivesummary(compiledwithconciseandcriticalelementsfrom thedetailedwork) Whiledoneas alaststep,thisgoesin frontofthereport,aftertheindex.Afinalandall- encompassinganalysisis presented,alongwiththerecommendationsthatyouwouldmake tothefirm’sboardof directors.Thisincludesidentifyingwhatyourecommend,andbriefly outliningalternativesconsidered,keyimplementationsteps,andtheimpactof the implementationonthecompany’sperformanceandcompetitiveposition.

 

 

 

  • Developaproduct-positioningmapwithstrategicimplicationsforthecompany.
  • Conductfinalevaluationof alternativestrategiesanddetaileddescriptionof selectedstrategy.

 

 

 

  • Developdetailedimplementationandassessmentplan.
  • Completefinancial projections
  • Completetheexecutivesummaryandinsertintotheplan.

 

 

 

 

 

Business Plan for Starbucks

 

 


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