PAGE MUST BE DELIVERED WITHIN NEXT 3 days
You will Develop a Marketing Plan for a New Business/Service. This will be a new product from an existing company or the launch of a new company and product brand in the US. I choose In n out Salad project, this brand of food is only in California.
This project will start students thinking about Marketing in a practical sense. They will gain experience formulating a plan, learning how each part is dependent on one another.
Develop the following elements of the Marketing planning process: •A mission statement
•A SWOT analysis
Product, Place (distribution), Price, Promotions
•A description of the target market
•A positioning strategy
•A brief outline of the Marketing mix strategies:
◦Pricing( sales forecasting is NOT required)
◦Promotion strategies that satisfy the objectives and address the target
Contents must include: •Title page
•Executive summary 1 page only
•Introduction to project Literature review (citations included)
Conclusions and recommendations
•References (7-8) APA format Use of higher level reference materials is
required, e.g ProQuest (WSJ, Bloomberg), the paper should be 7 pages long excluding reference and cover page.
In 4 days please send me the proposal for Approval and justify your choice
And in 10 days send me please a One page draft for feedback thank you