Describe what market segmentation is and what a viable market segment should demonstrate.

Discuss the following for this assignment:

  • Describe what market segmentation is and what a viable market segment should demonstrate.
  • Visit this Web site, and enter your current zip-code (66048) in the search block.
  • Using the city data provided, identify a target market, recommend a service line for that target market, and discuss how you would market that service line.

Primary Task Response: Within the Discussion Board area, write 500–700 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

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