Describe the process of performing an external audit in an organization doing strategic planning for the first time.

your response should be at least 200 words in length.

Explain why communication is so important in management.

Your response should be at least 200 words in length.

Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:

 What are Priceline’s internal strengths and weaknesses?

 Who are Priceline’s competitors?

 Do you see Priceline’s strategy as effective or ineffective? Why?

Your case study must be at least one page in length