| Describe the emotional tone of advertising.
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Does not identify the emotional tone of advertising. |
Identifies the emotional tone of advertising. |
Describes the emotional tone of advertising. |
Describes the emotional tone of advertising; identifies the characteristics that define the emotional tone. |
| Describe the behavior promoted in advertising.
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Does not identify the behavior promoted in advertising. |
Identifies the behavior promoted in advertising. |
Describes the behavior promoted in advertising. |
Describes the behavior promoted in advertising; identifies the characteristics that define the behavior. |
| Apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising.
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Does not apply a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising. |
Applies a theory or concept unrelated to social psychology to explain the effectiveness of appealing to fear in advertising. |
Applies a theory or concept related to social psychology to explain the effectiveness of appealing to fear in advertising. |
Applies a theory or concept related to social psychology to analyze the effectiveness of appealing to fear in advertising. |
| Explain the social conditions that foster fear.
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Does not identify the social conditions that foster fear. |
Identifies the social conditions that foster fear. |
Explains the social conditions that foster fear. |
Analyzes the social conditions that foster fear. |
| Explain how individual differences and perceptions perpetuate fearfulness.
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Does not explain how individual difference and perceptions perpetuate fearfulness. |
Explains how individual difference and perceptions perpetuate fearfulness, but explanation is vague or does not address key elements. |
Explains how individual difference and perceptions perpetuate fearfulness. |
Analyzes how individual difference and perceptions perpetuate fearfulness. |
| Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a psychology professional.
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Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a psychology professional. |
Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics. |
Writing coherently supports a central idea with few errors of grammar, usage, and mechanics. |
Writing is coherent, using evidence to support a central idea with correct grammar, usage, and mechanics as expected of a psychology professional. |
| Use APA format and style. |
