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Describe the differences in products which appeal to the working class, middle class, and upper class.

FOR MARKETING CLASS:

Read the following article on social class in Wikipedia:

http://en.wikipedia.org/wiki/Social_class_in_the_United_States

Then write a paper addressing the following questions:

1. What social class do you belong to? Why? What would it take for you to move up a class?

2. Describe the differences in products which appeal to the working class, middle class, and upper class.

3. How have the above topics increased your knowledge and/or awareness of social class and how it relates to marketing products?

The paper should be no longer than two, doublespaced, typewritten pages. (One-inch margins all around.)


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