Part A: Research
• 1.Pair up with a student of a different culture
• 2.Do some secondary research in preparation and then confirm your findings with your partner.
• 3.Describe the cultural communication norms in your own culture and compare it to the cultural communication norms in your partner’s culture.
This could include:
• 1.In business meetings what is the correct form of address
• 2.Meeting and greeting
• 3.Exchanging gifts
• 4.Forms of address
• 5.Etiquette
• 6.Speaking conventions
• 7.Written communication
• 8.Time keeping
Part B: Analysis
1.Explain the key differences between the two cultures
2.Identify the likely impact these differences could have on communication between people of these cultures.
3.How could these cultural differences affect the way we do business together?
4.Explain how you would try to overcome any challenges these differences might pose.
• Make sure you use the Harvard referencing system
• Use at least 12 different sources of information in your research(websites, journals, books, peer-reviewed academic papers. )
• You should be using sources from Locate (the e-library) and/or other relevant information sources such as the module resource list where you will find various articles in the weekly units.
1500 words, not more not less.
Compare my country Bahrain (Middle East) to my partners country Romania.
L01 Recognise different cultural elements from Eastern and Western cultures in both social and business environments, and their effects. This means we expect you to research the business & social cultural communication norms in your own and your partner’s culture using articles from the e-library and relevant information sources . You should present your research in a table format but you must also provide a written explanation to support your table content. (You have been given suggestions of what type of communications to research in part A of the briefing.)
L02 Illustrate examples of contrasting cultural approaches in a business context and the general economic and business environment. This means we expect you to consider the effects, both positive and negative that the communication differences could have on business. (Part B of the briefing)
L03 Recognise ways to overcome obstacles to initial interactions between different cultures in a business context. This means we expect you to explain how you would try to overcome any communication differences caused by the different cultural norms you have already established to help create a productive business environment for both cultures. (Part B of the briefing)

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