Describe the basic nature of ‘sport economics’ and evaluate issues in the sport business.

What are commercial rights and how do they enable marketing practices such as licensing and sponsorship? How do they protect against ‘ambush marketing?

Describe the basic nature of ‘sport economics’ and evaluate issues in the sport business: what is the structure of European sport? What is unusual about thesport business from a competition perspective? What issues dothe large revenues from commercial dealscreate for the management and governance of sport?

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