Describe the advantages and disadvantages of having an individual athlete as a product endorser.

Discussion Questions
1. Describe the advantages and disadvantages of having an individual athlete as a product endorser.
2. Investigate the origins of NFL properties; Inc. Who was their first licensing director?
3. Using and College or University athletic sports programs for working with a sporting event on a college campus identify their social media strategy and who is in charge of social media content approval and implementation. (Example: 5K run with softball team to raise money for charity)


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