Write a 700- to-1,050-word paper in which you briefly describe digital media landscape and the most common digital media types.

• Describe the advantages and disadvantage of using Social Media and other digital media channels for business organizations.
• Highlight how knowing these advantages and disadvantages might alter how a business might use various digital media types.
• Explain the importance of using web analytics for organizational success.
• Describe the impact of Social Media on your culture and business organizations in the United States and around the world. Support your findings with the specific examples.
• Provide at least two examples from the business world to support your explanation. Properly cite sources used in the paper.

Format your paper consistent with APA guidelines.