Describe marketing strategies focused on Securing Satisfaction, namely Partnership and Advice, specific to your clinical environment.

Completion of Portfolio with the following 14 written assignments (see the syllabus for a checklist). Each of these written assignments will follow the modules in this same sequence. Once complete, compile all 14 assignments into one file. The portfolio needs to be submitted as one document in MS Word format.

The Quality of the Portfolio determines the grade. Following the instructions and turning it in completely
results in a B grade. If the content is of sufficient depth and breadth, as influenced by the Innovators
Prescription readings AND the student actively posts on the Discussion Board, a grade of A will be earned.
There are no Cs or Ds given. Failure to complete the assignment completely will result in failing the course

Compile all 14 elements in one volume to send electronically
____1. Hierarchy of Business Challenges
____2. Two Push Technologies One for business and one for clinic
____3. Total of 6 Value Propositions. Three for patients and three for referral sources
____4. Business Model for Wellness. Four pages. One page explaining the value proposition, one page
explaining the resources, one page explaining the processes, and one page explaining the profit formula.
____5. Your own Disruptive Innovation (2 pages)
____6. Core Values of your Organization and How are they used.
____7. Five additional practice options that your current practice could reasonably expand in to.
____8. Five risks in our health care environment, with description
____9. The good-will that you feel you personally should be compensated for that you bring to a physical
therapy sales negotiation. One page max
____10. Improve your own Personal Capital. Describe the ways you can do this for your organization via the 5
ways in the module or other personal choices. Max 2 pages;
____11. Strategic Plan for Health/Wellness/Prevention in your Clinic (minimum of 4 pages)
____12. Describe marketing strategies focused on Securing Satisfaction, namely Partnership and Advice,
specific to your clinical environment.
____13. Key Indicators of Practicing Successfully and the Key Indicators of a Successful Practice
____14. You are starting a new business in physical therapy, a new business within your current practice of
physical therapy, or engaging in a new physical therapy venture. List and describe your Conditions of Satisfaction

Required Texts
o The Innovators Prescription. Christensen C, Grossman J, Hwang J. The Innovators
Prescription: A Disruptive Solution for Health Care. McGraw-Hill, 2008. ISBN-10 =
0071592083, ISBN-13 = 978-0071592086.

o 60 Minute Strategic Plan. Johnson J, Smith A. 60 Minute Strategic Plan. 2006. ISBN10 =0978645200, ISBN13 = 978-0978645205.
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Added on 28.02.2016 16:33
Please be advised that this order must be related to one business. There are 14 different documents to be made into one file. This assignment is to build a portfolio therefore that file must contain the 14 different assignments in it.


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