Describe how the product is positioned differently in the U.S. versus the other country.

Culture and Positioning

Select a product or service that is marketed in the U.S. and in another country. Based on your knowledge and

 

 

experience, as well as research, describe how the product is positioned differently in the U.S. versus the other

 

 

country. Explain two cultural and two noncultural reasons for the difference in positioning


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