Part 1: Updated Unit 2 Individual Project

 

 

Copy and paste your Unit 2 Individual Project into this week’s template. If your instructor suggested updates, these should be included in this submission. You will want to omit the sections of the headings that say “Part 1 & Part 2.”

 

 

 

Part 2: Brand Positioning & Concept

 

 

In this portion of the brand launch, you will cover the following areas:

 

 

 

• Brand Positioning
• Brand Concept

 

 

 

 

 

Part 1 of the Individual Project should be 2 1/2 – 3 pages in length. Be sure to cite your resources.

 

 

 

 

Part 3: The Strategy

 

 

Consider all aspects of promotion from traditional to new media:

 

 

 

• Strategic Brand Promotional Mix
• Traditional promotions with rationale
• New Media promotions with rationale

 

 

 

 

 

Part 2 of the Individual Project should be 3-4 pages in length. Be sure to cite your resources.

 

 

 

 

Your assignment should contain a cover page, an abstract page and a reference page in addition to the body. The body of the paper should be 12-14 pages in length – starting with a brief one paragraph introduction and ending with a short conclusion. The entire submission will be 15-18 pages in length.

 

 

 

 

 

YOU WILL SUBMIT TWO COPIES OF YOUR ASSIGNMENT THIS WEEK. PLEASE FOLLOW THE INSTRUCTIONS CAREFULLY.

 

 

 

 

1.       Please submit your Word document in APA format using the attached TEMPLATE to SUBMIT ASSIGNMENTS (U3 IP). Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment. NOTE: template is a .docx file and will need to be uploaded as a self-executing zip file

 

 

 

 

2.       Go to the Group Discussion Board. Create a Discussion Thread for yourself and COPY AND PASTE the Unit 3 Individual Project so that you may receive critique from your group in Unit 4.

 

 

 

• Interpret the essentials and processes of new product development.
• Compose ideas for test marketing, product introduction, and commercialization of new products to market.
• Describe and understand the benefits of branding, brand attributes, and significance of brand equity.
• Predict and understand the leveraging of brand as a sustainable competitive advantage.
• Execute a working knowledge of designing and developing successful brands.

 

 

 

 

 

GRADING CRITERIA
MKT665 Unit 3 Individual Project	Possible Points	Earned Points
Part 1: Unit 2 Individual Project – Updated	10
Part 2: Brand Positioning	30
Part 2: Brand Concept	30
Part 2 of the Individual Project should be 2 1/2 – 3 pages in length.
Part 3: Strategic Brand Promotional Mix: Traditional promotions with rationale	35
Part 3: Strategic Brand Promotional Mix: New Media promotions with rationale	35
Part 3 of the Individual Project should be 3-4 pages in length.
Pasted Unit 3 IP to Group Discussion Board	10
Grade for Unit 3 Individual Project	150