Describe 3 benefits of web-based surveys over traditional survey research (printed on paper and mailed to respondents).
(For questions 2 and 3, read each research scenario and then decide whether you would suggest using surveys, experiments, or observation, and briefly explain why.)
2. Kay Jewelers wants to redesign their stores, but first they would like to better understand how customers currently navigate their stores and which products customers tend to look at most often.
3. Kellogg’s wants to predict what would happen to unit sales if they were to raise their prices by 5% on all of their breakfast cereals.
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