PBL- Task 1
Retailing is a dynamic industry and as history has shown, it is
one that has gone through dramatic transformations, becoming
even more dynamic in the process. No one knows exactly what
the future will deliver, and therefore it’s hard to know now
exactly how to prepare. However, the lessons of the past and
the conditions of today provide a pretty good road map.
There is no question that we are reinventing retailing—once again.
The question is: Do you have a compelling strategy that will
differentiate you and meet the needs of the consumers of 2020?
If not, shouldn’t you get started working on this now?
While reports of the demise of traditional industries might be greatly exaggerated, new opportunities to reach across industries to capture growth unavailable within traditional sector confines have become feasible for a growing number of companies. Even though the strategy is in its infancy, companies have only a limited timeframe to lock in desirable partners and build sustainable ecosystems.
For many leaders, moving out of the industry comfort zone can be a difficult decision, but changing market dynamics and increased pressure on growth can make it a necessary one.

1. What are strategy a retailer can use to differentiate them self in the future?
2. Define the market dynamic in term of retail industry?
3. What are the advantage and disadvantage of traditional industry?
4. How can the retail keep sustainable during changing market industry?
5. How to use technology to define customer need?