i have uploaded the unit outline for this subject which contains the instructions of the assignment that you need to do this time. Please read the guideline carefully can strictly follow the instructions.

It is an individual Market Segmentation Report (Assessment One), which is about 1000-1200 Words (3 pages with 12 font size and 1.5 spacing, then 1 page of references list). Below is the question for the report:

Questions:

1. Choose FOUR print ads (which you have found on the Internet, in magazines or newspapers for one product category of your choice (for example, ice cream) that targets FOUR different target markets in the country that you are taking this unit. For each of the ads, write a description of what you think are the 3 demographic and 3 psychographic characteristics of the targeted market are. Justify your answer. (20 marks) (250 words per ad)

2. Define and Explain Market Segmentation. Explain three Benefits organisations’ gain from market segmentation.

The assignment does require to use the theories and knowledge from the textbook of this subject. so here i provide the name of the textbook for you to research on:

MKTG8, 8th Edition

Lamb, C., J. Hair and C. McDaniel

ISBN – 9781285432625

Note: Please write the paper with less complex grammars and less infrequent phrases while maintaining a good level of content; because that the student is not a English background speaker, and not very good at it either.