Critically evaluate, with relevant examples from a range of literature and case studies, the ways in which consumer choice is influenced by our psychological need to create and maintain both our personal and social self-concept.Order DescriptionMY relevant examples is Christmas.it is from a range of literature and case studies, the ways in which consumer choice is influenced by our psychological need to create and maintain both our personal and social self-concept.The two key issues were that you need to show understanding and wider reading around your chosen area and that you had shown primary research planning. You will need to describe your methodology clearly in your final report too. This approaches seems to be a convenience sample, with ‘snowballed’ contacts. It is not random sampling.Remember to describe the limitations or constraints if you focus on students, and a self-selecting sample.Please look at the marking grid in the handbook to make sure you cover all the aspects we mark against.1. I have to put primary research detail (interview and survey) .2. Read carefully Marking grid.3. This approaches seems to be a convenience sample, with ‘snowballed’ contacts. It is not random sampling.4. Read all of file and write!5. I want to base on the uk market.6. you have covered the other required areas in more detail no lacks application and focus. If you just write about theory this is an essay or Lit Review, and this module requires more than that. Please look at the outline brief and marking guide to show you how to approach this! moreover, I will add my research results for primary research. you should analyse this results and write to relate with results – we did not ask to see your survey questions. We wanted to see how you have to put detail to do this: sampling frame, audience, method. Unless you cover these aspects effectively this will be a weak submission.Critically evaluate, with relevant examples from a range of literature and case studies, the ways in which consumer choice is influenced by our psychological need to create and maintain both our personal and social self-concept.