Critically apply the concepts, paradigms and techniques of corporate strategy to an applied international case and real international industry and corporate scenario. – the company chosen will be swedish retail company H&MThis paper should be applied to H&M and should include following: Appraise and evaluate the role of strategy within H&M, Critically analyse and evaluate competitive advantage for MNE/TNCs, Demonstrate critical awareness of the ambiguous reliability of sources.-> A generic issue, likely to affect most industries and organisations, is the financial crisis of 2007-8 and the resultant disruption to economies and markets. Particular analysis and evaluation should be applied to the strategic response to this.By evaluating H&M, things to also include: macro environment (such as the Pestle analysis), doesn’t have to be all aspects of the Pestle anlysis, just relevant ones. maybe link a few bits to Porter’s 5 forces…corporate strategies H&M are using..some internal factors..This essay is all about strategic management of H&M and I would like you to answer the above mentioned issues and link them to the below mentioned issues (e.g. pestle…etc.).If you have any queries or questions, please don’t hesitate to ask me. I really want this rightThank you.